What Makes a Good Website
There
are currently over 600 million websites
in the world. Making a website has become an easy and manageable task. Getting your
business online is one of the best things you can do to reach new and potential
customers. However, many people find it difficult to begin. In this article, we
outline four basic steps to help you make your website memorable and engaging.
In
order to have a successful and engaging website, it should have a simple and
clear message that all visitors can understand. The best way to communicate
your website’s purpose is through a clear message on your homepage. This will
also help search engines categorize your website for appropriate keywords and
phrases. If you are building your website with Yola, you may want to reviewthis article.
Another
important feature of a good website is navigation. Many website owners fail to include well-structured
pages or clear navigation tabs that lead visitors to relevant sections of their
website.
Organize
the information on your website in a simple and structured way. Think of the
general path you would like a site visitor to take. In many cases, adding
sub-pages to the top navigation will be the best option for organizing your
information into specific categories.
Content
and more content The main function of your website is to convey relevant
content to your visitors and
help them understand the problems that your products and/or services solve.
Your content is the single most important element in increasing customers. Make
sure that the content you add to your site is displayed in a simple and
clear manner.
Searching
Let users search your site
with search tools such as SWISH and Excite for Web Servers. Offer an overview
of your site with a TOC or site map.
Security
Security is often the last
item addressed on even larger commercial sites. Allowing adventurous users to
sniff around your files (especially your server configuration files) is not a
good policy, but amazingly only 20% of current Web sites are secure.
Original content is
important. Users may come to your site once, but to keep them coming back
you've got to have fresh original content.
The Web is an interactive,
dynamic, and rapidly changing new communications medium that your Web site
should reflect. Well-organized, edited, and timely original content set in an
attractive, interactive, and consistent format are some traits of great Web
sites.